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Customer Success Input Library

This is the Input Library referenced in this article.
It catalogs over 200 Customer Success activities, each tagged by motion phase, type, effort level, and AI potential. While not a standalone tool, it's shared here for transparency, as it served as the analytical foundation behind the insights and orchestration logic in the article. The final version used by the CS Agent will go deeper, expanding both the library and the reasoning layer that sits atop it. For definitions of each tag and guidance on how this library was applied, refer to the article.

Heads up: The Input Library is best viewed on a desktop. It’s not fully optimized for mobile screens just yet.

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Co-create Success Plans

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Align on desired outcomes

Pre

Pull

People

Medium

No

Maybe

Yes

Understand what each stakeholder wants to achieve and why.

Goals, Aspirations & Success Alignment

Co-create Success Plans

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Gather baseline data

Pre

Pull

Data

Medium

Yes

Maybe

Yes

Collect initial usage, maturity, or business metrics.

Goals, Aspirations & Success Alignment

Co-create Success Plans

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Draft shared success plan

During

Push

People

High

No

Yes

Yes

Write the document outlining goals, timelines, responsibilities.

Goals, Aspirations & Success Alignment

Co-create Success Plans

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Validate and refine plan with stakeholders

During

Pull

People

Medium

No

Maybe

Yes

Present and adjust plan based on feedback.

Goals, Aspirations & Success Alignment

Co-create Success Plans

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Publish and distribute finalized plan

Post

Push

Data

Low

Yes

Maybe

Yes

Log the agreed plan, share it internally and with the customer.

Goals, Aspirations & Success Alignment

Co-create Success Plans

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Set success tracking checkpoints

Post

Push

Data

Low

Maybe

Yes

Yes

Schedule and define how progress will be reviewed.

Goals, Aspirations & Success Alignment

Facilitate Goal-Alignment Sessions

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Identify key stakeholders

Pre

Pull

People

Low

Maybe

Yes

Yes

Map decision-makers and influencers needed for the session.

Goals, Aspirations & Success Alignment

Facilitate Goal-Alignment Sessions

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Prepare stakeholder briefing materials

Pre

Push

Data

Medium

Maybe

Yes

Yes

Summarize current state and previous discussions to align expectations.

Goals, Aspirations & Success Alignment

Facilitate Goal-Alignment Sessions

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Facilitate live alignment session

During

Push

People

High

No

Maybe

Yes

Guide discussion to surface priorities and reconcile perspectives.

Goals, Aspirations & Success Alignment

Facilitate Goal-Alignment Sessions

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Capture proposed goals and constraints

During

Pull

People

Medium

Maybe

Yes

Yes

Note what matters most, including blockers or success definitions.

Goals, Aspirations & Success Alignment

Facilitate Goal-Alignment Sessions

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Share goal summary and next steps

Post

Push

People

Low

Yes

Maybe

Yes

Recap aligned goals and propose how they will be tracked.

Goals, Aspirations & Success Alignment

Define Value Metrics

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Identify existing metrics used by customer

Pre

Pull

People

Medium

Maybe

Yes

Yes

Understand what the customer is already measuring and reporting on.

Goals, Aspirations & Success Alignment

Define Value Metrics

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Map product features to business outcomes

Pre

Push

Data

Medium

Maybe

Yes

Yes

Link what the product does to what the customer values.

Goals, Aspirations & Success Alignment

Define Value Metrics

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Propose relevant value metrics

During

Push

Data

Medium

No

Yes

Yes

Suggest KPIs, formulas, or benchmarks that reflect impact.

Goals, Aspirations & Success Alignment

Define Value Metrics

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Validate feasibility of tracking

During

Pull

Data

Medium

Maybe

Yes

Yes

Check that both sides have access to necessary data sources.

Goals, Aspirations & Success Alignment

Define Value Metrics

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Align on ownership of metric reporting

Post

Push

People

Low

Maybe

Yes

Yes

Confirm who is responsible for tracking and reporting each metric.

Goals, Aspirations & Success Alignment

Run Impact Review

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Revisit original success goals

Pre

Pull

People

Low

Yes

Maybe

Yes

Retrieve success plan or notes to compare against actual progress.

Goals, Aspirations & Success Alignment

Run Impact Review

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Collect usage and performance data

Pre

Pull

Data

Medium

Yes

No

Yes

Gather data on product engagement and goal-linked outcomes.

Goals, Aspirations & Success Alignment

Run Impact Review

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Synthesize business impact story

Pre

Push

Data

High

No

Yes

Yes

Translate usage and metrics into a business narrative.

Goals, Aspirations & Success Alignment

Run Impact Review

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Facilitate impact review session

During

Push

People

Medium

No

Maybe

Yes

Present findings, compare to success plan, and invite discussion.

Goals, Aspirations & Success Alignment

Run Impact Review

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Capture feedback and perceived value

During

Pull

People

Medium

Maybe

Yes

Yes

Document what the customer says about impact and gaps.

Goals, Aspirations & Success Alignment

Run Impact Review

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Log updates to success definitions or scope

Post

Push

Data

Medium

Yes

Maybe

Yes

Update success plan or tracking model based on new context.

Goals, Aspirations & Success Alignment

Run Impact Review

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Schedule next review checkpoint

Post

Push

People

Low

Yes

No

Yes

Set a date and expectations for the next impact review.

Goals, Aspirations & Success Alignment

Document Business Context

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Interview internal or external stakeholders

Pre

Pull

People

Medium

No

Maybe

Yes

Ask AEs, SEs, or customer contacts about company history and strategy.

Goals, Aspirations & Success Alignment

Document Business Context

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Research market and industry position

Pre

Pull

Data

Medium

Maybe

Yes

Yes

Pull data on the customer’s size, industry, and business challenges.

Goals, Aspirations & Success Alignment

Document Business Context

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Summarize key contextual factors

During

Push

Data

Medium

Maybe

Yes

Yes

Create a one-pager or section in the success plan with business context.

Goals, Aspirations & Success Alignment

Document Business Context

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Validate understanding with customer

During

Pull

People

Low

No

Maybe

Yes

Check whether the framing is correct and useful.

Goals, Aspirations & Success Alignment

Document Business Context

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Store and share context internally

Post

Push

People

Low

Yes

No

Yes

Make the context available in CRM, CS platform, or internal briefings.

Goals, Aspirations & Success Alignment

Re-align on Outcomes During Change

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Monitor for signals of change

Pre

Pull

Data

Medium

Yes

Yes

Yes

Watch for news, stakeholder shifts, or product use anomalies.

Goals, Aspirations & Success Alignment

Re-align on Outcomes During Change

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Schedule outcome re-alignment conversation

Pre

Push

People

Low

Yes

No

Yes

Set time with stakeholders to reframe goals if needed.

Goals, Aspirations & Success Alignment

Re-align on Outcomes During Change

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Facilitate re-alignment session

During

Push

People

Medium

No

Maybe

Yes

Guide discussion to redefine outcomes after disruption.

Goals, Aspirations & Success Alignment

Re-align on Outcomes During Change

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Update metrics and priorities

Post

Push

Data

Medium

Maybe

Yes

Yes

Adjust tracking and documentation to reflect new direction.

Goals, Aspirations & Success Alignment

Re-align on Outcomes During Change

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Communicate updated outcomes across teams

Post

Push

People

Low

Maybe

Yes

Yes

Ensure internal and external teams are synced on changes.

Goals, Aspirations & Success Alignment

Analyze Usage Data

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Identify key usage signals to track

Pre

Pull

Data

Medium

Maybe

Yes

Yes

Determine which metrics matter based on the customer’s goals.

Product Usage & Operational Excellence

Analyze Usage Data

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Extract usage data from product or BI tools

Pre

Pull

Data

Medium

Yes

No

Yes

Pull raw usage reports for analysis.

Product Usage & Operational Excellence

Analyze Usage Data

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Segment usage by user, team, or feature

During

Pull

Data

High

Yes

Maybe

Yes

Break down usage to isolate patterns or outliers.

Product Usage & Operational Excellence

Analyze Usage Data

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Interpret trends or gaps

During

Pull

Data

High

Maybe

Yes

Yes

Derive insights such as underused features or usage drop-off.

Product Usage & Operational Excellence

Analyze Usage Data

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Share visualized findings

Post

Push

Data

Medium

Maybe

Yes

Yes

Present the usage story with graphs or dashboards.

Product Usage & Operational Excellence

Analyze Usage Data

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Recommend follow-up action

Post

Push

People

Medium

Maybe

Yes

Yes

Suggest training, new workflows, or nudges based on findings.

Product Usage & Operational Excellence

Troubleshoot Adoption Blockers

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Identify underused features or users

Pre

Pull

Data

Medium

Yes

Maybe

Yes

Pinpoint where adoption has stalled.

Product Usage & Operational Excellence

Troubleshoot Adoption Blockers

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Interview users or stakeholders

Pre

Pull

People

Medium

No

Maybe

Yes

Understand blockers from the end-user’s perspective.

Product Usage & Operational Excellence

Troubleshoot Adoption Blockers

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Document root causes

During

Pull

Data

Medium

Maybe

Yes

Yes

Capture friction points like lack of training, integration, or value clarity.

Product Usage & Operational Excellence

Troubleshoot Adoption Blockers

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Prioritize based on impact and effort

During

Push

Data

Medium

Maybe

Yes

Yes

Choose which blockers to address first.

Product Usage & Operational Excellence

Troubleshoot Adoption Blockers

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Propose and implement remediation

Post

Push

People

High

No

Yes

Yes

Design targeted interventions (training, workflows, etc.).

Product Usage & Operational Excellence

Troubleshoot Adoption Blockers

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Monitor post-remediation usage

Post

Pull

Data

Medium

Yes

Maybe

Yes

Check if the fix improved adoption.

Product Usage & Operational Excellence

Embed Product in Workflows

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Map existing workflows

Pre

Pull

People

Medium

Maybe

Maybe

Yes

Understand how work gets done today.

Product Usage & Operational Excellence

Embed Product in Workflows

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Identify gaps or inefficiencies

Pre

Pull

Data

Medium

Maybe

Yes

Yes

Look for places where the product can improve the process.

Product Usage & Operational Excellence

Embed Product in Workflows

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Co-design new workflow with product embedded

During

Push

People

High

No

Maybe

Yes

Collaborate with users to integrate product usage naturally.

Product Usage & Operational Excellence

Embed Product in Workflows

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Provide enablement or change materials

Post

Push

Data

Medium

Yes

Maybe

Yes

Share checklists, diagrams, or internal guides.

Product Usage & Operational Excellence

Embed Product in Workflows

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Measure embedded usage rates

Post

Pull

Data

Medium

Yes

No

Yes

Track whether users follow the new process.

Product Usage & Operational Excellence

Deliver Role-Based Training

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Segment users by role or function

Pre

Pull

People

Medium

Yes

Maybe

Yes

Understand who needs what kind of training.

Product Usage & Operational Excellence

Deliver Role-Based Training

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Tailor training content per persona

Pre

Push

Data

High

Maybe

Yes

Yes

Create training decks, guides, or recordings.

Product Usage & Operational Excellence

Deliver Role-Based Training

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Host live or asynchronous training sessions

During

Push

People

High

No

Maybe

Yes

Deliver training sessions tailored to user roles.

Product Usage & Operational Excellence

Deliver Role-Based Training

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Answer questions and clarify workflows

During

Pull

People

Medium

No

Maybe

Yes

Address confusion during the training.

Product Usage & Operational Excellence

Deliver Role-Based Training

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Share recordings and guides

Post

Push

Data

Low

Yes

No

Yes

Provide on-demand content and follow-up resources.

Product Usage & Operational Excellence

Deliver Role-Based Training

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Track attendance and comprehension

Post

Pull

Data

Medium

Yes

Maybe

Yes

Check who completed training and if they understood it.

Product Usage & Operational Excellence

Deliver Feature-Based Training

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Identify features to be covered

Pre

Pull

Data

Medium

Yes

Maybe

Yes

Choose key capabilities based on adoption needs.

Product Usage & Operational Excellence

Deliver Feature-Based Training

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Build use case examples

Pre

Push

Data

High

Maybe

Yes

Yes

Create realistic, relatable walkthroughs of each feature.

Product Usage & Operational Excellence

Deliver Feature-Based Training

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Deliver training on feature usage

During

Push

People

High

No

Maybe

Yes

Teach how to use new features and when to use them.

Product Usage & Operational Excellence

Deliver Feature-Based Training

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Gather feedback on usefulness

During

Pull

People

Medium

Maybe

Yes

Yes

Ask users how relevant the content is.

Product Usage & Operational Excellence

Deliver Feature-Based Training

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Monitor post-training adoption

Post

Pull

Data

Medium

Yes

Maybe

Yes

See if feature usage increases after training.

Product Usage & Operational Excellence

Host Usage Review

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Pull user- and team-level usage reports

Pre

Pull

Data

Medium

Yes

No

Yes

Gather data for the upcoming conversation.

Product Usage & Operational Excellence

Host Usage Review

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Identify successes and low-usage zones

Pre

Pull

Data

Medium

Maybe

Yes

Yes

Analyze where adoption is high and where it’s lagging.

Product Usage & Operational Excellence

Host Usage Review

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Create summary visuals

Pre

Push

Data

Medium

Maybe

Yes

Yes

Prepare visuals to support the review.

Product Usage & Operational Excellence

Host Usage Review

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Facilitate review session

During

Push

People

Medium

No

Maybe

Yes

Present the usage story and invite interpretation.

Product Usage & Operational Excellence

Host Usage Review

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Capture feedback on blockers or ideas

During

Pull

People

Medium

No

Maybe

Yes

Listen to what’s working or not.

Product Usage & Operational Excellence

Host Usage Review

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Send recap with recommendations

Post

Push

People

Low

Maybe

Yes

Yes

Share next steps and tailored suggestions.

Product Usage & Operational Excellence

Automate Adoption Nudges

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Identify behavior-based triggers

Pre

Pull

Data

Medium

Yes

Maybe

Yes

Determine which signals should prompt a nudge.

Product Usage & Operational Excellence

Automate Adoption Nudges

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Create content or call-to-action

Pre

Push

Data

Medium

Maybe

Yes

Yes

Draft email, in-app message, or notification text.

Product Usage & Operational Excellence

Automate Adoption Nudges

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Set up automation rules or journeys

During

Push

Data

Medium

Yes

Maybe

Yes

Configure systems to send nudges at the right moment.

Product Usage & Operational Excellence

Automate Adoption Nudges

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Monitor performance of nudges

Post

Pull

Data

Medium

Yes

Maybe

Yes

Track open rates, click-throughs, and impact on behavior.

Product Usage & Operational Excellence

Surface Contextual In-App Tips

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Define key learning moments or feature gaps

Pre

Pull

Data

Medium

Maybe

Yes

Yes

Pinpoint where users struggle or disengage.

Product Usage & Operational Excellence

Surface Contextual In-App Tips

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Draft tip content tied to behavior

Pre

Push

Data

Medium

Maybe

Yes

Yes

Write helpful microcopy or instructions.

Product Usage & Operational Excellence

Surface Contextual In-App Tips

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Configure in-app delivery rules

During

Push

Data

Medium

Yes

Maybe

Yes

Set targeting logic (e.g. “if first login, then show tip”).

Product Usage & Operational Excellence

Surface Contextual In-App Tips

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Monitor engagement and usefulness

Post

Pull

Data

Medium

Yes

Maybe

Yes

Evaluate whether tips helped change behavior.

Product Usage & Operational Excellence

Benchmark Usage Patterns

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Select relevant benchmark segments

Pre

Pull

Data

Medium

Yes

Maybe

Yes

Group customers by size, industry, or product scope.

Product Usage & Operational Excellence

Benchmark Usage Patterns

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Analyze peer performance

Pre

Pull

Data

Medium

Maybe

Yes

Yes

Compare customer usage with cohort averages.

Product Usage & Operational Excellence

Benchmark Usage Patterns

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Prepare benchmark summary

During

Push

Data

Medium

Maybe

Yes

Yes

Show how customer stacks up to peers.

Product Usage & Operational Excellence

Benchmark Usage Patterns

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Present benchmarks to customer

During

Push

People

Medium

Yes

No

Yes

Share findings in business review or usage meeting.

Product Usage & Operational Excellence

Benchmark Usage Patterns

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Recommend adoption improvement areas

Post

Push

People

Medium

No

Maybe

Yes

Suggest ways to move toward best-in-class usage.

Product Usage & Operational Excellence

Map Stakeholder Landscape

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Identify existing contacts in CRM or notes

Pre

Pull

Data

Low

Maybe

Yes

Yes

Review current records for known stakeholders.

Organizational Engagement & Alignment

Map Stakeholder Landscape

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Interview internal team (Sales, Support, etc.)

Pre

Pull

People

Medium

Yes

No

Yes

Gather insights from those who've interacted with the customer.

Organizational Engagement & Alignment

Map Stakeholder Landscape

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Conduct stakeholder mapping session

During

Pull

People

Medium

No

Maybe

Yes

Collaborate with customer to map roles, influence, and decision rights.

Organizational Engagement & Alignment

Map Stakeholder Landscape

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Document and categorize stakeholders

Post

Push

Data

Medium

Yes

Maybe

Yes

Create a living map with tags like “champion”, “budget owner”, etc.

Organizational Engagement & Alignment

Map Stakeholder Landscape

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Share stakeholder map internally

Post

Push

People

Low

Yes

Maybe

Yes

Ensure internal teams understand the org structure.

Organizational Engagement & Alignment

Run Influence Mapping

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Identify key decision points and influencers

Pre

Pull

People

Medium

Maybe

Yes

Yes

Understand who drives product decisions or change.

Organizational Engagement & Alignment

Run Influence Mapping

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Build a political map of the organization

During

Pull

People

Medium

No

Maybe

Yes

Map hidden influence, blockers, or silent stakeholders.

Organizational Engagement & Alignment

Run Influence Mapping

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Validate influence map with champion

During

Pull

People

Low

No

Maybe

Yes

Quietly check understanding with your internal advocate.

Organizational Engagement & Alignment

Run Influence Mapping

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Adjust engagement plan accordingly

Post

Push

People

Medium

Maybe

Yes

Yes

Adapt touchpoints, comms, or escalation paths.

Organizational Engagement & Alignment

Coach Champions

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Identify potential internal champions

Pre

Pull

People

Medium

Maybe

Yes

Yes

Spot users or managers who are vocal and supportive.

Organizational Engagement & Alignment

Coach Champions

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Schedule coaching or enablement sessions

Pre

Push

People

Low

Yes

No

Yes

Set time to engage them deeper.

Organizational Engagement & Alignment

Coach Champions

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Deliver coaching (live or async)

During

Push

People

Medium

No

Maybe

Yes

Empower them with messaging, slides, and answers.

Organizational Engagement & Alignment

Coach Champions

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Equip champions with advocacy materials

During

Push

Data

Medium

Maybe

Yes

Yes

Provide internal decks, case studies, or success metrics.

Organizational Engagement & Alignment

Coach Champions

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Follow up on champion progress

Post

Pull

People

Medium

Maybe

Yes

Yes

Check if they’re influencing others or escalating effectively.

Organizational Engagement & Alignment

Build Comms for Internal Rollout

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Identify internal audiences and goals

Pre

Pull

People

Medium

Maybe

Yes

Yes

Know who the comms are for and what they should accomplish.

Organizational Engagement & Alignment

Build Comms for Internal Rollout

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Draft internal messaging and assets

Pre

Push

Data

High

Maybe

Yes

Yes

Write emails, Slack templates, posters, or videos.

Organizational Engagement & Alignment

Build Comms for Internal Rollout

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Review and iterate with champion

During

Pull

People

Medium

No

Maybe

Yes

Validate language and delivery strategy.

Organizational Engagement & Alignment

Build Comms for Internal Rollout

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Support launch of internal campaign

During

Push

People

Medium

Maybe

Yes

Yes

Help disseminate and answer questions.

Organizational Engagement & Alignment

Build Comms for Internal Rollout

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Track engagement and feedback

Post

Pull

Data

Medium

Yes

Maybe

Yes

Monitor usage or feedback to improve next time.

Organizational Engagement & Alignment

Host Exec Alignment Session

Phase | Initiation Type | Primary Focus | Effort Level | Automatable | AI-Driveable | AI-Orchestrable

Define goals of alignment (e.g. roadmap, KPIs)

Pre

Push

People

Medium

No

Maybe

Yes

Decide what success looks like from the session.

Organizational Engagement & Alignment

Something sparked? Let’s exchange notes.

© 2025 by Thoughts & Losses - Written by Glen Clodore

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